Friday, March 07, 2008

Big Head Todd and the Monsters -

Big Head Todd is being interviewed right now on Sirius Spectrum. He's talking about the band's business model. There's more detail on the band's site: 

Why free? The BHTM family believes that the music industry is changing. We are a touring-based band, and we want to get our new music out to as many people as possible. We decided to mail the new album to the first 25,000 people who signed up on our website. Then we sent it out to almost half a million people through radio station mailing lists. Now we are offering as a free download on the website and giving the CD to anyone who purchases $15 or more of merchandise from our store.

Check it out: Big Head Todd and the Monsters -

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